"With fast fashion going out of vogue, consumers are looking for new ways to get their sartorial fix from second-hand clothing websites and shops to dress hire"
"It's a really nice silk and cotton top and it cost me €1.80,"
"You can't get cheaper than that on the 'first-hand' market, even with fast fashion."
Fast fashion is losing appeal as consumers seek alternative ways to refresh wardrobes. Shoppers are turning to second-hand websites, physical resale shops, and dress hire services for affordability and variety. Online marketplaces such as Vinted enable extremely low-cost purchases, with some items selling for well under typical retail prices. Second-hand buying offers price advantages that can undercut new fast-fashion items while also aligning with sustainability concerns. The shift reflects both economic incentives and growing interest in environmentally conscious clothing choices among consumers.
Read at Independent
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