Jacquemus continues to redefine fashion with its latest campaign featuring actor Jon Gries. The brand has embraced absurdist charm, showcasing Gries in various banana-themed outfits that illustrate its playful approach. From tailored suits to casual wear, Gries embodies the eccentricity of the brand while participating in humorous scenarios. This creativity is reminiscent of previous designs, including a banana-print dress unveiled at the La Croisière show, confirming Jacquemus's ongoing fascination with fruit as a design motif.
Dressed in an array of banana-themed garments, from tailored suits to casual loungewear, the actor lounges on golf courses, drives carts overloaded with bananas.
It's this blend of high-concept styling and unfiltered humor that sets Jacquemus apart - transforming an actor best known for playing a morally questionable vacationer into a banana-loving fashion muse.
This time, the creative direction leans fully into absurdist charm, with The White Lotus actor Jon Gries starring in the brand's latest banana-obsessed campaign.
The 67-year-old Gries - best recognized for his portrayal of the aloof and mysterious Greg Hunt - is an unexpected but inspired choice.
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