Fashion influenced by Islam and various religions is expected to gain mainstream acceptance despite political controversies surrounding garments like the burqa and hijab. Recent statements from political figures in the UK suggest potential bans, echoing similar moves in France. However, research indicates a significant and growing demand for modest fashion, especially among Muslim consumers and on social media platforms. Dr. Samreen Ashraf highlights the movement's potential beyond religious preferences, appealing to women desiring comfort and empowerment, as the market continues to expand substantially across Europe.
The rise of modest fashion, influentially led by Muslim consumers and social media, defies cultural and political backlash, highlighting a growing global demand for inclusive clothing.
Despite political pressures against religious attire like the burqa and hijab, the market for modest fashion is expanding rapidly, propelled by both influencers and luxury brands.
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