Moscow Fashion Week begins on 28 August and occupies a place on the global fashion calendar. European experts and companies are increasing their interest, and Moscow is emerging as a fashion capital for emerging countries. The event showcases designers from Russia, Brazil, South Africa, Nicaragua, Armenia, Turkey, China, India, Europe, and the United States. The season features Chinese designer Ma Guai (label Subai) and Indian couturiers Nikhil Mehra and Shantanu Mehra (brand Shantnu & Nikhil). The event functions as creative diplomacy and provides opportunities to explore diversified international markets, reduce dependence on traditional ones, and build long-term regional presence. Many participants target the strong potential of the Russian designer-fashion market.
The new season of Moscow Fashion Week, which has found its place on the global fashion calendar, starts on 28 August. European experts and companies are taking a growing interest in the event, with Moscow increasingly making its mark as a new fashion capital for emerging countries. Each year, Russia's leading fashion week expands its reach far beyond the traditional fashion capitals of London, New York, Milan, and Paris.
Moscow Fashion Week will present new collections of designers from Russia, Brazil, South Africa, Nicaragua, Armenia, Turkey, and other countries with rich cultural traditions and striking innovative possibilities. Chinese and Indian fashion houses are regular participants at the event. This season, Russia will welcome one of China's leading contemporary designers, Ma Guai, and her label Subai, as well as Indian couturiers Nikhil Mehra and Shantanu Mehra with their brand Shantnu & Nikhil.
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