Nigel Sylvester’s second signature sneaker with Jordan Brand, the Air Jordan 1 Low OG "Better With Time," releases on August 16. The sneaker features intentional distressing to reflect authentic wear from an active lifestyle. Accompanied by an official commercial set to an unreleased A$AP Ferg track, the campaign encapsulates Sylvester’s BMX roots against the NYC backdrop. The combination of premium leather, scuffed details, and red accents provides an edgy aesthetic that aligns with urban culture. The project highlights storytelling through both footwear design and visual artistry, merging music, movement, and personal narrative.
The "Better With Time" AJ1 Low arrives intentionally distressed, worn down in just the right places to evoke Nigel's real-world wear patterns. This is a sneaker that skips the honeymoon phase and jumps straight into "old favorite" territory.
Set to an unreleased track from A$AP Ferg titled "Bike Air Anthem," the campaign follows Nigel as he glides through the streets of New York City with signature precision and playfulness.
The synergy between the visuals and Ferg's sonic backdrop makes the entire thing feel like a cinematic crossover between music, movement, and meaning.
There's grit, grace, and a whole lot of character in how Sylvester navigates the concrete maze, showcasing the artistry embedded in his BMX roots.
Collection
[
|
...
]