organic motion graphics and futuristic typography compose dany vo's aveda congress runway

"At the recent AVEDA Congress show, designer and creative director Dany Vo introduced a stage environment shaped by motion graphics, typography, and visual storytelling. Acting as creative lead, Vo developed a motion-driven backdrop that interacted directly with the choreography, transforming the runway into a spatial narrative rather than a static presentation. The visuals, composed of shifting typography and organic graphic forms, were synchronized with the movement of models and garments."

"This created an evolving atmosphere in which design elements mirrored the themes of the showcased collection, blending references to nature with futuristic forms. The result was a stage concept that redefined the relationship between fashion and graphic design, positioning motion and typography as integral components of the runway experience. all images courtesy of Dany Vo Dany Vo explores the convergence of fashion and graphic design"

Dany Vo created a motion-driven stage environment for the AVEDA Congress that merged motion graphics, typography, and visual storytelling. The backdrop interacted directly with choreography, turning the runway into a spatial narrative rather than a static presentation. Visuals composed of shifting typography and organic graphic forms synchronized with model movement and garments. Design elements mirrored the collection’s themes, blending nature references with futuristic forms to shape an evolving atmosphere. The stage concept reframed the relationship between fashion and graphic design by positioning motion and typography as integral components of the runway experience. Vo’s multidisciplinary background informed the project’s intersection of media and design.

Read at designboom | architecture & design magazine