Emilio Pucci, known for dressing iconic stars like Elizabeth Taylor and Jackie Kennedy, is experiencing a revival in popularity over 30 years after his death. Searches for the brand saw a 96% increase in the second quarter, driven by TikTok content and endorsements from figures like Hailey Bieber. Classic prints, particularly the pink Marmo and Orchidee, gained attention, while resale app searches rose by 381%. Katy Lubin from Lyst indicates this trend reflects a broader cultural shift towards more colorful, fun fashion, contrasting minimalistic styles of recent years.
During the 1950s and 60s, Emilio Pucci dressed celebrities including Elizabeth Taylor, Jackie Kennedy, and Sophia Loren, becoming a sought-after designer.
Searches for Emilio Pucci increased 96% in the second quarter of the year, particularly for classic prints like the pink Marmo and Orchidee.
Katy Lubin from Lyst emphasized that Pucci's resurgence signifies a shift towards colorful and fun fashion, contrasting the previous trend of minimalism.
Social media has played a key role in revitalizing interest in Pucci, with hashtags like #puccigirl and #puccisummer trending among influencers.
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