"Rimowa-the iconic luggage brand famous for its grooved aluminum suitcases-is stepping into a new category: leather handbags. Today, the brand launches the Groove Collection, four leather bags that come in a range of silhouettes, including a shopper, a hobo, and two cross-body purses, priced between $1,200 and $2,150. Like everything Rimowa creates, these bags have an architectural aesthetic with handles and grooves reminiscent of the suitcases, and the pieces are all gender-neutral."
"Rimowa was founded in 1898 in Cologne, Germany, where it is still does the majority of its manufacturing. For most of the brand's history, it has focused on crafting highly functional, durable, and well engineered suitcases that have a cult status among frequent travelers. But over the last decade, the brand has gone through a transformation. In 2016, the brand was acquired by the French luxury conglomerate LVMH, which owns brands like Louis Vuitton, Tiffany, and Dior."
Rimowa launches the Groove Collection, its first full leather handbag line, featuring four silhouettes—a shopper, a hobo, and two cross-body purses—priced $1,200–$2,150. The pieces echo the brand's signature grooved aluminum suitcases with architectural aesthetics, handles, and grooves, and are presented as gender-neutral. Rimowa, founded in 1898 in Cologne, still manufactures mostly in Germany and built a reputation for durable, well-engineered luggage favored by frequent travelers. Since LVMH acquired the company in 2016 and under Alexandre Arnault's leadership, Rimowa has shifted toward luxury fashion collaborations and expanded into travel bags and accessories.
Read at Fast Company
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