Sali Hughes on beauty: from blusher to lipstick and even eyeshadow a hint of cool purple adds polish

"Yes, the purply-pink hue of a 1990s mother-of-the-groom's duster coat is now the height of chic on cheeks, lips and even eyes. It's just euphemistically called cool toned, which in practice translates as traditional nude makeup tones such as dark brown, caramel, taupe, pink and beige, customised with a mild mauvey tinge to reduce their respective temperatures."

"The sudden wide availability of mauve blushers, lipsticks and eyeshadows is a godsend to those with an olive undertone (whose skin, whether pale, medium or deep will send any warm-toned makeup Trumpian orange). It's also good news for those of us who aspire to that sort of brisk, windswept British aesthetic over, say, the bronze California beach babe."

"Just swipe the applicator over lids, stopping just after the crease, and blot with your ring finger or a small fluffy brush to soften the impact. Just this and a black mascara is plenty to look polished and cool, but sits equally well as a base for more colours should you want to get a palette out."

Mauve, a purply-pink hue reminiscent of 1990s fashion, has become a trendy makeup color for blushers, lipsticks, and eyeshadows. This cool-toned shade represents a modern take on traditional nude makeup colors like brown, caramel, taupe, pink, and beige, adjusted with a mauvey tinge to reduce warmth. Mauve makeup is especially beneficial for people with olive undertones, whose skin can appear orange with warm-toned products. It also appeals to those seeking a brisk, windswept British aesthetic rather than a bronze California look. Recommended products include Lisa Eldridge's Liquid Silk Eyeshadow in Ione, MAC's Glow Play Cushiony Blush in Blush Please, and NYX lipliners, all offering easy application and flattering results.

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