"The year was 2015. Barack Obama was in the White House. "Uptown Funk" by Bruno Mars was streaming. Avocado toast was a brunch essential, and consumers were addicted to pinning their aspirational life on Pinterest, while showing their curated real life through filters on Instagram. Athleisure was also all the rage, driven by influencer marketing and the allure of status brands like Lululemon, Nike and Athleta."
"The global denim industry was undeniably feeling the impact of leggings' rise in popularity. After a decade of conditioning consumers to embrace high-stretch, form-fitting pants through the skinny jeans trend, the industry had, in many ways, paved the way for this shift. The denim category was at a turning point, and it seemed like a good time to launch a trade publication dedicated to covering industry news and trends as well as the opportunities and challenges it faces."
"Enter Rivet-launched in 2015 as a denim-focused publication by Sourcing Journal and rebranded as SJ Denim in 2024. Born as a true startup-with the help of interns and student designers-it quickly carved out its niche, covering everything from supply chain updates and sustainability trends to brand insights and fashion news. In 2017, Rivet got a significant upgrade when Sourcing Journal was acquired by Penske Media. Despite the transformation, its mission has remained steady: delivering industry-driven news that empowers decision-makers to stay ahead and take action."
2015 cultural trends set the scene for a shifting apparel market dominated by skinny jeans, then athleisure and leggings. The global denim sector felt pressure as consumers embraced high-stretch, form-fitting and activewear options, creating a turning point for the category. Rivet launched in 2015 as a denim-focused trade publication and later rebranded as SJ Denim in 2024. The publication covered supply-chain updates, sustainability developments, brand insights and market news. Sourcing Journal's 2017 acquisition by Penske Media boosted resources while the publication maintained a mission to deliver industry-driven news that empowers decision-makers.
Read at Sourcing Journal
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