Ssstein, the Japanese Label Creating Masterful Tailoring for the Everyday
Briefly

Ssstein, the Japanese Label Creating Masterful Tailoring for the Everyday
"parents collecting their children from school, the view from the train he takes daily, or a couple sharing dinner. Yet simple isn't sedate. Models moved through his Autumn/Winter 2026 show, his first on the official Paris Fashion Week calendar, as if passing through the rhythms of day-to-day life, the garments holding "the imagined emotions of people". It was "a simple joy and a warm feeling laced with nostalgia," present, without insistence."
"His way into fashion, however, was largely self-authored: guided by curiosity, Asakawa unpicked vintage garments to study how pattern, textile, and construction guided a body in motion. A year after opening his own store, Carol in Tokyo, where he offered custom-altered vintage denim, the designer launched Ssstein as a move from singular garments towards a wider language of how clothes come to belong to the people who wear them."
Ssstein is a ready-to-wear label led by Japanese designer Kiichiro Asakawa, offering warm, unisex tailoring that honours movement, memory, and the poetry of the everyday. Inspiration comes from ordinary moments: parents collecting children from school, the view from a daily train, or a couple sharing dinner. Models in the Autumn/Winter 2026 show moved as if passing through everyday rhythms, with garments carrying "the imagined emotions of people" and evoking a simple joy and warm nostalgic feeling. Asakawa was raised with literature, music and photography informing ways of seeing. He learned by unpicking vintage garments and launched Ssstein after opening a Tokyo store offering custom-altered vintage denim. Ssstein is available via the brand's website and select international stockists.
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