"Sydney Sweeney is a certified fashion muse, endorsing brands such as Miu Miu and Jimmy Choo. As of Jan. 28, however, the Housemaid actor will also be adding the title of entrepreneur to her style portfolio with the launch of SYRN, her very own intimates label. She announced the new brand a day ahead of the launch via a risqué campaign, with her getting top billing."
"A thespian through and through, Sweeney embodied the brand's four archetypes in the label's first-ever materials. In one layout, set in an empty theater, she explored what it means to be a "seductress." Decked in all white, the Euphoria star wore a lace corset with a cleavage-baring cutout, thanks to the criss-cross halter neckline, marked by a bow tie. It featured sheer panels throughout and a navel-baring inverted-V hem."
"Sweeney paired it with a matching lace-trimmed thong and thigh-high stockings fastened with garters. For added showgirl flair, she wore pleated cuffs on each wrist. In another set of photos for the Seductress, she wore a five-piece lingerie set. It included a black brassiere, matching G-string, garter belt, garters, and sheer opera gloves."
Sydney Sweeney launches SYRN, an intimates label debuting Jan. 28. She announced the new brand a day ahead via a risqué campaign and explained on SYRN's Instagram Stories, "I wanted to create a place where women can move between all the different versions of who we are." SYRN centers on four archetypes—Seductress, Romantic, Playful, and Comfy—and emphasizes size inclusivity with 44 bra sizes. Campaign imagery shows Sweeney embodying each persona: theatrical lace corsetry and gartered stockings for Seductress; a lacy halter teddy with mini ruffle peplum amid roses for Romantic; and a twist-style white bralette paired with boxer briefs to convey Playful.
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