"The Euphoria actor took the style world by storm when she announced SYRN (pronounced "sy-ren") a day before its official launch on Wednesday, Jan. 28. On the website, it's cheekily described as, "From the heart, brains, and boobs of Sydney Sweeney." Proving she's a shrewd businesswoman, Sweeney starred in SYRN's initial campaign and guaranteed it made a splash. The power move is a page straight out of Rihanna's and Kim Kardashian's playbooks, who both tend to front Savage X Fenty and SKIMS materials, respectively."
"In another snapshot, Sweeney wore a black halter bodysuit crafted with nearly sheer floral lace. The Fantasy Lace Bodysuit ($89) featured romantic touches, including a high neck and scalloped edges. The item's most striking detail: a keyhole cutout that spanned nearly the entire length of her torso, from her collarbone to her navel. As if the lingerie item wasn't statement-making enough, Sweeney amped up the drama and paired it with thigh-high boots awash in delicate black feathers."
Sydney Sweeney launched lingerie label SYRN on Jan. 28 and serves as the company's CEO and campaign star. The brand name is pronounced "sy-ren" and the website describes the line as "From the heart, brains, and boobs of Sydney Sweeney." The initial drop centers on the Seductress archetype and features a merlot-hued Seduction Bra ($89), a slinky thong ($19), a sheer wine lace garter belt, and matching thigh-high stockings paired with a faux jacket and plum sunglasses. A black Fantasy Lace Bodysuit ($89) includes a long keyhole cutout and scalloped edges, styled with feathered thigh-high boots. Early responses indicate shopper interest within 24 hours of launch.
Read at Bustle
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