"There's no question - influencers love The Row. They wait in line for hours to attend its annual sample sale, excitedly unbox their new Margaux bags on TikTok and explain to their followers why its minimalist wares are worth the sky-high price tags. But according to Neelam Ahooja, that affection is one-sided. The content creator has spent her entire online career singing the brand's praises, from styling the many pieces in her collection to breaking down its most popular products on YouTube."
"In an open letter to the brand on Substack titled "we need to break up" and an even lengthier follow-up, she detailed her many grievances with The Row. Among her claims: that the company killed a Wall Street Journal story about Ahooja's love for the brand, scolded her for posting about the brand's annual sample sale and chastised her for posting affiliate links to wholesalers."
Neelam Ahooja, a content creator long identified as a collector of The Row, publicly broke with the brand and accused it of mistreating longtime supporters. She alleged that the company suppressed a Wall Street Journal story about her fandom, admonished her for posting about the brand's annual sample sale, and reprimanded her for sharing affiliate links to wholesalers. Ahooja emphasized that influencers helped popularize the brand and that many of her followers invested in its products. The Row did not provide a comment when asked. Other creators have also recently criticized brands over sizing and promotional practices.
Read at The Business of Fashion
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