"A KALTBLUT exclusive by Michal Wic, a photographer and emerging filmmaker who insists on doing fashion the slow way: 35 mm negatives and 1970s cameras. In a world full of fast pictures and AI shortcuts, he chooses the inconvenience of film, he rituals of loading rolls, waiting for chemistry, and accepting the misses, to keep images honest and add extra human value. His work circles the themes where people are most themselves: summer, youth, and friendships."
"Clothes are democratic, light is natural, and people are allowed to be vulnerable. Even in fashion stories, he looks for real scenes over set pieces. Story The series features Ukrainian model Artem Prykhodko, moving between the public beach and the rocky breakwater, using the lines and shapes of Neapolitan summer. Styling stays deliberately minimal so gesture, silhouette and hard afternoon light lead. It's also a love letter to Naples long in Milan's shadow, yet more compelling for its authenticity, powered by distinctive faces."
Michal Wic shoots fashion using 35 mm negatives and 1970s cameras, favoring slow analogue processes over digital speed and AI shortcuts. He embraces the rituals of loading film, waiting for development chemistry, and accepting missed frames to preserve honesty and human value in images. Work focuses on summer, youth, and friendships, with democratic clothing, natural light, and permitted vulnerability. He prioritizes real scenes over staged set pieces. The series follows Ukrainian model Artem Prykhodko across Naples' public beach and rocky breakwater, using minimal styling so gesture, silhouette, and hard afternoon light shape the images. Development and scanning handled by Film Speed Lab, Berlin.
Read at www.kaltblut-magazine.com
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