"Clothes carry memories from your favorite concerts, birthdays, trips, and times with loved ones. Reworking them preserves those moments while adding new ones to the story and makes what you wear feel deeply personal."
"According to the United Nations Environment Programme (UNEP), a single pair of jeans requires nearly 3,800 liters of water. Upcycling denim is, of course, better for the environment, and apart from being more eco-friendly, reimagining jeans is ultimately a fun way to explore one's creativity and express oneself."
"I couldn't find what I needed in stores, which inspired me to work with some older denim fabrics we had and make something myself. This creative, fun, and sustainable process is one of the reasons she partnered with Levi's for the brand's Wear Longer Project."
DIY denim reworking has become a popular trend on social media, with creators garnering millions of views for projects ranging from simple embellishments to complete reconstructions. Upcycling denim is environmentally beneficial, as producing a single pair of jeans requires nearly 3,800 liters of water according to UNEP. Beyond sustainability, reworking jeans allows individuals to express creativity and personalize their clothing with memories from significant life events. Designer Kristin Juszczyk, co-founder of luxury sports apparel brand Off Season, champions this approach, believing that reimagined pieces preserve meaningful moments while adding new stories. Juszczyk gained prominence after Taylor Swift wore her custom Chiefs puffer jacket in 2024, and she regularly creates pieces for her husband, NFL player Kyle Juszczyk. Her first major project was a denim-on-denim couple's costume inspired by Britney Spears and Justin Timberlake's iconic VMA look.
Read at Bustle
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