"Miu Miu's $2,500 fleece sweatshirt, specifically in gray, has been trending online in recent months, spotted on celebs and featured in dozens of videos across social media platforms. You might think it looks like any other gray fleece. And you'd be right. Yet the Miu Miu version has inspired dupes and influenced people to unearth 4imprint jackets from their dad's closet or old thrift finds to participate in the trend."
""The Miu Miu fleece is a wearable argument about how taste, comfort, and status work now," according to a recent Substack post from Dot Dot Dot. "In simple terms: the ability to look relaxed without looking irrelevant." And for the $2,500 price tag surely there's something fashion normies must be missing to justify the cost? Something about the garment construction or fabric composition, perhaps. No. It's really just a gray fleece made of 80% polyester"
Miu Miu sells a gray fleece sweatshirt priced at $2,500 that visually resembles common corporate gray fleeces. The garment has trended online, appeared on celebrities, and inspired social media dupes and repurposing of old corporate jackets and thrift finds. Gray fleece vests have been co-branded by banks, investment firms, and tech companies for over a decade, becoming a ubiquitous workplace look in major cities. Influencers cite the Miu Miu fleece as a cultural shorthand about contemporary taste, comfort, and status. The designer fleece contains 80% polyester despite its high price.
Read at Fast Company
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