"Fashion and sports are as interwined as ever, and no one instinctively understands that more than WNBA athlete Tiffany Hayes.When the Golden State Valkyries player isn't tearing it up on the court, she's busy working on her own streetwear label, Seyah (an anadrome of her surname). To prove just how crucial the game is to her fashion enterprise, she even soft-launched the brand via her team's tunnel walks."
""I was with the Aces last year, an organization that had my back and supported my dreams of being a brand owner," Hayes, 35, tells Bustle. One day, she came up with the idea to style the Las Vegas-based team in Seyah while also celebrating one of her record-breaking teammates, A'ja Wilson. During the now-famed tunnel, the Aces pulled up in Wilson's black jerseys and Seyah's maximalist prints. "It turned out to be so amazing and went viral and everybody loved it," Hayes says."
"A year later, she's still tapping her colleagues to represent her brand. On Aug. 28, Seyah joined the inaugural Valkyries Fashion Show, presented by Sephora, and even got her teammate, Temi Fagbenle, to model a look. "Shout out to Brittany Hampton. She styled it to a T and Temi just [slayed]the walk," Hayes says. Having already been part of Miami's Flying Solo show last year, Hayes wanted to "be a spectator" this time."
Tiffany Hayes is a WNBA player for the Golden State Valkyries who founded Seyah, a streetwear label named as an anadrome of her surname. She soft-launched Seyah through team tunnel walks to tie basketball visibility to her fashion enterprise. The Las Vegas Aces collaboration featured A'ja Wilson's black jerseys paired with Seyah's maximalist prints, which went viral. Seyah joined the inaugural Valkyries Fashion Show presented by Sephora, with teammate Temi Fagbenle modeling a look styled by Brittany Hampton. Hayes started Seyah during a five-month retirement and prioritized maintaining her basketball career alongside brand development.
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