"TOMBOGO has never been just another streetwear label. The Bay Area-based brand, founded by designer Tommy Bogo, has consistently straddled the line between fashion, technology, and cultural commentary, building its reputation as a platform for creative expression and community participation. For Fall/Winter 2025, Bogo took that philosophy to New York Fashion Week, delivering a collection that felt more like a movement than a simple runway moment."
"Rather than assembling a lineup of seasoned models, Bogo opened the casting process to the public, putting out a call on Instagram and inviting real fans of the brand to step into the spotlight. The move was as much about authenticity as it was about representation, giving TOMBOGO enthusiasts the chance to literally wear the vision. This decision brought an undeniable energy to the campaign, ensuring that the collection wasn't just seen - it was lived."
TOMBOGO opened casting to fans on Instagram, selecting real brand enthusiasts instead of professional models to embody the collection. The casting prioritized authenticity and representation, energizing the campaign by turning consumers into participants. The FW25 collection presented unisex silhouettes with technical fabrics, modular construction, and futuristic detailing rooted in wearability. Key pieces included oversized utility jackets, layered cargo trousers, reimagined knitwear, and experimental outerwear that combined rugged utility with sleek design. The collection reflected Bay Area influences of entrepreneurship and innovation while positioning TOMBOGO as a platform for creative expression and community participation.
Read at stupidDOPE | Est. 2008
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