Who What Wear UK's editors are embarking on a new avenue of sharing their fashion insights through livestream shopping. Kicking off with RIXO, known for its light and airy summer clothing offerings like dresses and blouses, they aim to offer a more personal shopping experience. Editor Rebecca Rhys-Evans along with junior editor Imani-Nia Francis-Tsolaki will showcase both new releases and beloved classics. The premiere event is scheduled to take place on May 2, allowing readers to shop directly from the livestream.
It's no surprise to hear that editors at Who What Wear UK love shopping! Everything we try on for ourselves eventually makes its way into the stories and social content.
This week sees the launch of our livestream shopping adventures, and we're starting with a long-time favourite: RIXO.
As a destination we always turn to during the summer months for lighter-than-air dresses, folksy blouses and great slip skirts, it makes sense that this would be our first pit stop in our live-shopping journey.
Remember to tune in at 1 PM on Friday May 2 to shop our suggestions live.
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