Morgan Maher, a prominent photographer celebrated for her ability to capture authentic moments, held an engaging portrait session at H&M's Times Square flagship as part of the brand's SS25 launch. The event attracted over 200 participants, ranging from families to pets, each eager to model in front of Maher's lens, which is known for its cool aesthetic. As they posed against bold artwork, attendees received personalized A5 prints of their portraits. The event underscored H&M's commitment to community engagement and the celebration of diverse styles in New York's vibrant fashion scene.
Morgan Maher has become known for capturing presence on camera, shooting the likes of Tyla, Sky Ferreira, and Emily Ratajkowski.
The Swedish brand invited some of their favourite cult photographers for in-store shoots, with Eimear Lynch in London, and Rita Lino in Berlin.
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