""I've always been obsessed with trees," he shares. "Harvesting and growing them because you invest time in it. It's pouring love into something you care about, and that starts a conversation.""
""You have to be patient and harvest a watch. There are similarities between our universes. Typically, mine are very public, but there's something very private and public about a watch. Everyone sees it, but it's you who has that connection with it.""
"Guided by Ilori's mantra, "Grow Your Dreams," the trio of vibrant timepieces celebrates the audacity of big dreams and the beauty of nurturing them over time. Each design explores one of three natural elements - Sun, Nature, and Water - turning universal forces into joyful, wearable art. True to Ilori's style, the watches are a bold invitation to live colorfully, dream expansively, and carry a bit of optimism with you wherever you go."
Yinka Ilori collaborated with M.A.D.Editions to produce the M.A.D.1S "Grow Your Dreams" watch series. The collection centers on a tree motif that symbolizes patience, investment of time, and emotional connection. Three vibrant models interpret Sun, Nature, and Water, transforming natural elements into wearable, technicolor art. The watches retain the Swiss-made LaJoux-Perret movement while introducing a slimmer rotor engraved with tree blades. The "Grow Your Dreams" mantra underpins the collection, celebrating nurturing big dreams and gradual development. The redesigned rotor spins with vibrant energy, merging technical craftsmanship with joyful aesthetics worn on the wrist.
Read at Design Milk
Unable to calculate read time
Collection
[
|
...
]