Zara was instructed to remove two advertisements from its UK website for featuring models considered "unhealthily thin" by the Advertising Standards Authority (ASA). The ASA found these ads did not reflect a responsible approach to media and consumer welfare. Four ads were initially reviewed following a public complaint. The first ad highlighted the model's protruding collarbones and slim arms, while the second drew attention to the model's noticeably thin legs due to shadowing effects. The ASA contended these images perpetuate unhealthy body standards.
The ASA states that Zara's advertisements were not prepared "with a sense of responsibility to consumers and to society," indicating a breach of industry standards.
The two ads targeted by the ASA featured models with protruding collarbones and slim arms, which contributed to perceptions of unhealthy body images in advertising.
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