"Written and directed by her frequent music video collaborator Aidan Zamiri, based on an original idea from Charli, The Moment captures a dramatized and fictionalized version of the Brat era as if it were a real documentary, exploring what Brat may have looked like if Charli had strayed from her Grammy-winning vision and only wanted to make the album as big as possible."
"In the film, Charli's label partners with a bank against her will to create the Brat credit card, aimed specifically at the "young queer" demographic (with many jokes to go along with it). It turns out the Brat card is real - but also not really. Viewers can buy a custom Brat card with their name through A24's store. But sadly, it's not a functional credit card that can be used for purchases."
Charli XCX stars in The Moment, a mockumentary that dramatizes a fictional Brat era by having Charli play an exaggerated version of herself. The film, written and directed by Aidan Zamiri from an original idea by Charli, satirizes attempts to maximize commercial success through staged concerts, brand partnerships and contrived publicity. Scenes include a concert film directed by Johannes (Alexander Skarsgård), a Charli-themed credit card marketed to a "young queer" demographic, and a sponsored Ibiza trip that amplifies Charli's breakdown. The film takes cues from This Is Spinal Tap and Spice World and offers a playful critique of pop fame and commodification.
Read at Bustle
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