"On January 30th, Sam Raimi's Send Help arrives in theaters, and Variety reports that the horror auteur's return to B-movie glory is tracking to make $14-$17 million its opening weekend. That's not huge, but Send Help is in better shape than another new release: The Amazon documentary Melania, also opening this weekend, is predicted to earn around $3 million. As Variety notes, making more than $1 million theatrically could be considered pretty good for any kind of non-fiction movie that isn't a concert film."
"In the case of Melania, though, $3 million isn't much considering that Amazon MGM Studios paid $40 million for the rights to director Brett Ratner's portrait of First Lady Melania Trump. Amazon has also reportedly sunk $35 million into marketing the movie, which comes as Melania's husband's approval ratings approach second-term lows. Melania will be getting a red carpet premiere, though... at the Kennedy Center."
Send Help, directed by Sam Raimi, opens in theaters on January 30 and is tracking to an opening weekend of $14–17 million. The Amazon documentary Melania is projected to earn about $3 million in its opening weekend. A non-concert nonfiction film surpassing $1 million theatrically is generally considered successful. Amazon MGM Studios paid $40 million for the rights to the Melania documentary directed by Brett Ratner. Amazon reportedly spent $35 million on marketing the film. Melania Trump's approval ratings are approaching second-term lows. The film will receive a red carpet premiere at the Kennedy Center.
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