"AMC will introduce preferred premier seating, where we will block and reserve the best seats in the house in our theaters to be accessed first by our A-List and our Stubs Premiere members-that's the two VIP tiers within our Stubs program-at no added charge. At AMC, we will assure that the best seats..."
"According to AMC CEO Adam Aron, the best seats in the house won't even be available for purchase anymore unless you're an A-List or Stubs Premiere member. Forget higher fees-that child's play. Now, if you don't cough up $19.99-27.99 (per month!) to become an AMC member, you won't even have access to those seats at all."
AMC Theaters has implemented a new seating policy that reserves the best seats in auditoriums exclusively for A-List and Stubs Premiere members, requiring monthly subscription fees of $19.99-$27.99. Non-members cannot purchase premium seats regardless of willingness to pay higher prices. This strategy follows the failed Sightline pricing system from three years ago, which attempted dynamic pricing based on seat location but was abandoned after public backlash. The new approach creates a tiered theater experience where regular customers face restricted seating options unless they commit to ongoing membership costs, effectively creating a two-class system for moviegoers.
Read at Esquire
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