
"With its enigmatic promo run for Avengers: Doomsday, Marvel has perfected the trailer that reveals precisely nothing. Teasers have consisted of portentous glances, mood lighting, and characters standing very still. Dialogue is pre-scrubbed of context. Music swells with the confidence that something enormous is happening just out of frame. Plot, meanwhile, has been placed in witness protection. The studio is clearly well aware that giving away even a smidgen of detail this early on the film isn't due for release until"
"After all, Marvel has been here before. Avengers: Infinity War's trailers laid out just enough narrative scaffolding for the internet to calmly conclude, months in advance, that Thanos was going to win and leave the universe in binary tatters. And it happened again with Avengers: Endgame, a film whose storyline was deduced from toy leaks, casting announcements and the radical insight that actors rarely sign multi-picture deals only for their characters to die permanently."
Marvel's marketing for Avengers: Doomsday intentionally reveals almost nothing, relying on portentous glances, mood lighting, inactive poses, pre-scrubbed dialogue and swelling music while plot details remain hidden. The studio is protecting story beats to prevent early internet deductions, following the way Infinity War and Endgame were mapped out by trailers, toy leaks, casting news and fan sleuthing. The Russo brothers launched then removed a crowd-sourced website inviting plot guesses, prompting questions about whether spoilers surfaced. Fan speculation has filled the void with wild multiverse and character theories, including suggestions that Doctor Doom will function as an antagonistic mirror to Tony Stark.
Read at www.theguardian.com
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