"Here is what The Hollywood Reporter said about the $8.1 million haul: If that sunny forecast holds, the film will come in No. 3 behind fellow newcomers Send Help and Iron Lung after icing out Jason Statham's new action pic, Shelter. No one saw that coming, with many suggesting Melania was a bomb before it even opened based on empty, or nearly empty, seat maps in cinemas across the country."
"THR added the flick is galvanizing conservatives in the south, specifically older females over the age of 55, who made up 72 percent of the opening-day audience. It added a stunning 78 percent of all ticket buyers were 55 and older. Critics have been less enthusiastic, with Rotten Tomatoes showing it has an 11% approval rating from professional movie-watchers. But Deadline reported Melania viewers are giving it rave reviews which could spur more fans of President Donald Trump to go watch his wife's movie."
"The exit scores are quite royal with an A CinemaScore, 5 stars on Screen Engine/Comscore's PostTrak, and get this an 89% definite recommend; unheard for any movie, Deadline reported. If a movie is in the 70 percentile range, that's outstanding. The report added, While a figure like that indicates a stampede for a tentpole, it's interesting to see whether this documentary can overperform even more than it already is, especially off its older crowd."
The Melania documentary opened to a projected $8.1 million weekend, exceeding earlier estimates of $3 million to $5 million and landing at No. 3 behind Send Help and Iron Lung. The film outperformed expectations despite many theaters showing empty or nearly empty seat maps before release. Older females dominated the audience, making up 72 percent of opening-day viewers and 78 percent of all ticket buyers. Critics rated the film poorly, with an 11% Rotten Tomatoes score. Audience reaction was highly positive, with an A CinemaScore, five stars on PostTrak, and an 89% definite recommend.
Read at www.mediaite.com
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