"Hollywood largely ceded attention to football over a slow box-office weekend, with the survival thriller Send Help repeating as No. 1 in ticket sales and the Melania Trump documentary Melania falling sharply in its second weekend. Super Bowl weekend is typically one of the lowest attended moviegoing times of the year. It was the second slowest weekend last year and in 2024 it ranked dead last for moviegoing."
"Among the trailers expected to hit the NFL broadcast Sunday were The Walt Disney Co.'s Mandalorian and Grogu, Lionsgate's Michael Jackson biopic, Michael and Universal Pictures' The Super Mario Galaxy Movie. In North American theaters, the Disney.-20th Century Studios release Send Help, directed by Sam Raimi, lead all films with $10 million in its second weekend, according to studio estimates Sunday. With $53.7 million globally thus far, the R-rated survival thriller has proved a solid midbudget success."
"Melania, from Amazon MGM, added 300 theaters in its second weekend but dropped steeply with to $2.4 million in ticket sales, down 67% from its much-discussed debut. The rapid downturn means the Brett Ratner-directed documentary is likely heading toward flop territory given its high price tag. Amazon MGM paid $40 million for film rights, plus some $35 million to market it."
Super Bowl weekend depressed moviegoing as studios prioritized advertising to the television audience. Send Help repeated as the box-office leader in North America with $10 million in its second weekend and has earned $53.7 million globally, marking a solid midbudget result. Zootopia 2 crossed $1.8 billion worldwide in its 11th week. Melania expanded to 300 theaters but fell 67% to $2.4 million in its second weekend, bringing its North American total to $13.4 million. Amazon MGM paid $40 million for rights and spent roughly $35 million on marketing, raising concerns that Melania may underperform financially. Amazon MGM framed the box-office moment as building awareness ahead of a Prime Video debut.
Read at www.eastbaytimes.com
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