September's box office hot streak dies down the stretch as ticket sales plunge 50% | Fortune
Briefly

September's box office hot streak dies down the stretch as ticket sales plunge 50% | Fortune
"Overall ticket sales were down nearly 50% from last weekend, with the holdover champion "Demon Slayer" edging out the newcomer "Him" for first place, according to studio estimates Sunday. Crunchyroll and Sony Pictures' "Demon Slayer" added $17.3 million over the weekend, bringing its total to $104.7 million, which makes it the highest grossing anime film ever in North America. The football horror "Him" opened in second place with an estimated $13.5 million in ticket sales."
""Him" was also nearly upstaged by another horror, "The Conjuring: Last Rights," which made an estimated $13 million in its third weekend. With a global total of $400 million, it's now the biggest film in the Conjuring universe. They are two of three horror movies in this weekend's top 10, including "Weapons." According to data firm Comscore, this year that genre alone has generated $1.1 billion in domestic box office receipts, just several million short of the 2017 record driven by "It" and "Get Out.""
Overall ticket sales fell nearly 50% from the previous weekend. Demon Slayer added $17.3 million, reaching $104.7 million and becoming the highest-grossing anime film ever in North America. The football horror Him opened at $13.5 million across 3,168 North American theaters, with audiences 52% male and 65% over age 25, and earned $400,000 internationally. Him received poor reviews (29% on Rotten Tomatoes) and a C- CinemaScore. The Conjuring: Last Rights earned an estimated $13 million in its third weekend and has a $400 million global total. Horror films have generated about $1.1 billion domestically this year.
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