"In one of her first major acting roles, Charli is best when she's being, what else, a brat, but also a shitty boss: playing her staff off each other, absenting herself from any real decision-making, and evacuating in the Escalade. And she's nowhere near as hateable as Alexander Skarsgård's odious Johannes, the Amazon-approved concert doc director. He's almost too one-note: painfully square and straight, tasteless and pushy. He talks over women and he thinks Coldplay are cutting-edge-he's totally irredeemable and permanently in charge."
"The Moment is one-third mockumentary and, like, two-thirds reality TV. The characters perceive the camera, get annoyed when they'd prefer privacy, and never let go of their iPhones. Someone's phone is always vibrating, a gimmick that often strikes me as contrived in a movie-movie but feels totally normalized in a reality-movie like The Moment. A.G. Cook 's score lights up for extra-diegetic dance sequences and other moments when Charli appears alone but otherwise lurks in the background. Even the establishing shots start to evoke those time-lapse interstitials on reality shows."
"Phenomenologically you want to ask, Who is shooting this film? It's a question The Moment never answers. The movie is "based on an original idea by Charli XCX" (she sold 1,500 T-shirts that say so) and the debut feature from Aidan Zamiri, director of Charli's music videos for " Guess" and " 360," as well as a surreal ad called " Timothée Chalomet for Cash App.""
Charli portrays a bratty, negligent pop star who manipulates staff, avoids decisions, and flees in an Escalade. Alexander Skarsgård plays Johannes, an odious, one-note concert-doc director who talks over women and champions Coldplay. The Moment blends mockumentary and reality-TV aesthetics, with characters aware of cameras, constant iPhone presence, and a persistent vibrating-phone motif. A.G. Cook's score punctuates extra-diegetic dance sequences while otherwise remaining background. The film leaves the diegetic camera source ambiguous. The movie originates from an original idea credited to Charli XCX and marks Aidan Zamiri's feature debut. A subplot critiques celebrity endorsements via a lime-green 'BRAT' credit card targeted at queer Zoomers. Comedic pacing occasionally lags.
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