giorgia longoni studio channels retro japanese jazz cafes for 360-degree sound bar in milan
Briefly

MOGO is a new bar and dining venue in Milan's Isola district, designed by Giorgia Longoni Studio. Inspired by postwar Japanese Jazz Kissa cafes, it features a handcrafted sound station that encourages togetherness. The interior design incorporates industrial and tactile finishes, with a color scheme of terracotta and aquamarine referencing both nature and Japanese aesthetics. The bar, named after the Sotho word for 'together', serves as a social hub for enjoying food, cocktails, and music, while also providing intimate relaxation spaces for guests.
The venue derives its name from 'Mmogo', the Sotho word for 'together', highlighting its soul as a gathering place for shared moments.
MOGO's design infuses industrial finishes with retro Japanese influences, creating a unique atmosphere focused on community and analog intimacy.
Read at designboom | architecture & design magazine
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