Here's How Wonder Restaurants Works For The First-Timers - Tasting Table

"Though launching just in 2018, the Wonder restaurant concept is already considered a "disruptor," challenging the status quo and introducing a brand-new dining approach. In a nutshell, Wonder isn't a single restaurant, or even a chain of them, but rather a fresh twist on the food hall concept. Think of it as a delivery-first kitchen hosting 20 to 30 virtual "restaurants" under one roof that you can order from simultaneously - but with individual hands-on preparation distinguishing each eatery in the collection."

"Wonder meals are mostly prepped in a New Jersey central commissary, then finished onsite in each physical location, using compact, bare-minimum, ventless kitchens. Wonder has its own restaurant brands, but the collection also includes a bevy of menus from celebrity-chef partners like Bobby Flay, Marcus  Samuelsson, Nancy Silverton, and José Andrés. The company handles everything in-house - from menu, to cooking, to delivery - which allows oversight of food quality and delivery times. In addition to purchasing Blue Apron, Wonder also acquired Grubstreet to jumpstart app-based deliveries."

"After "meal kits" for each restaurant are dispersed from the central kitchen to established Wonder locations, you can choose from as many as 500 menu items from individual chefs and restaurants. They include the likes of Tejas Barbecue from Texas, Southern seafood from acclaimed chef and author JJ Johnson, and Di Faro Pizza in Brooklyn, known as Anthony Bourdain's favorite NYC pizza spot."

Wonder is a delivery-first food hall concept hosting 20 to 30 virtual restaurants under one roof, each with individual hands-on preparation. Meals are mostly prepped in a New Jersey central commissary as meal kits, then finished onsite in compact, ventless kitchens. The company owns restaurant brands and partners with celebrity chefs such as Bobby Flay, Marcus Samuelsson, Nancy Silverton, and José Andrés. Wonder controls menu, cooking, and delivery in-house, and acquired Blue Apron and Grubstreet to expand app-based delivery. Customers can choose from up to 500 menu items, including Tejas Barbecue, JJ Johnson seafood, and Di Faro Pizza. The operation is led by entrepreneur Marc Lore, who sold Jet.com to Walmart for billions.

Read at Tasting Table