How to get 'How to Train Your Dragon' tie-ins from burgers to Viking hats
Briefly

The live-action remake of "How To Train Your Dragon", based on the beloved original 2010 film, showcases the captivating friendship between Hiccup, the son of a Viking chief, and a baby dragon named Toothless. In anticipation of its opening, theater chains and vendors, including Burger King, have introduced themed merchandise and combos. Burger King's "Flame & Fight Combo," priced at approximately $12.99, features a dragon-themed Whopper and exclusive items aimed at families. Theaters will also offer collectible popcorn buckets and promotional giveaways, enhancing audience engagement with the film.
The live-action remake of "How to Train Your Dragon" features Hiccup and his dragon Toothless, enhancing the franchise's popularity and generating substantial family-centric merchandise.
Leading up to the film's release, major chains like Burger King have launched themed food combos designed to attract families to theaters with limited-time offers.
The theater experience is further enriched with exclusive items like Toothless popcorn buckets and Viking helmets at select screenings to entice audiences.
With the official release and early access screenings, the highly anticipated film promises to be a hit for both box offices and merchandise.
Read at The Mercury News
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