"Insomnia Cookies, the beloved late-night bakery brand, is once again proving why it has become a household name for night owls and dessert lovers everywhere. On Tuesday, September 16, Insomnia will host its seventh annual PJ Partyacross all store locations in honor of National PJ Party Night. This fan-favorite tradition is more than just a free cookie giveaway-it's a full-fledged celebration designed to bring together Insomniacs nationwide in the coziest way possible: wearing pajamas."
"From exclusive giveaways to the debut of a limited-edition cookie, Insomnia is leveling up the experience for 2025, creating the ultimate late-night hangout that rewards its most loyal customers. Participation is simple. Guests are encouraged to show up in their pajamas to any Insomnia Cookies location nationwide starting at 8 p.m. local time on September 16. Insomnia Rewards members wearing PJs will receive one free Classic cookie with no purchase necessary."
"The event, which has become a cornerstone of Insomnia's annual calendar, is designed to celebrate its loyal fanbase-dubbed "Insomniacs"-who have supported the brand's growth from a college dorm startup to an international bakery powerhouse. This year's PJ Party also marks the launch of a brand-new limited-edition treat: the Peanut Butter S'mores Cookie made with REESE'S. This decadent creation combines everything fans love about a campfire favorite with Insomnia's signature indulgence."
Insomnia Cookies will hold its seventh annual PJ Party across all store locations on Tuesday, September 16, beginning at 8 p.m. local time. Insomnia Rewards members who wear pajamas will receive one free Classic cookie with no purchase necessary. Guests are encouraged to attend in pajamas for nationwide participation. The celebration includes exclusive giveaways and a focus on rewarding loyal customers dubbed "Insomniacs" who supported the brand’s growth from a college dorm startup to an international bakery. Insomnia will debut a limited-edition Peanut Butter S'mores Cookie made with REESE'S featuring a buttery brown sugar base, chopped REESE'S Peanut Butter Cups, golden graham crackers, melty chocolate chunks, and gooey marshmallows. The cookie will be available in-store and via local delivery while supplies last.
Read at stupidDOPE | Est. 2008
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