"Right at the start of the Puerto Rican singer's performance at Super Bowl LX, as he wades through faux sugarcane fields, he passes a series of small businesses. He takes a piragua - a traditional Puerto Rican shaved ice dessert - from one seller, then hands off the cone to Victor Villa, as the Villa's Tacos owner stands behind a cart emblazoned with the business' name. The singer thenducks beneath the sparring fists of boxers Xander Zayas and Emiliano Vargas."
"We sold our first taco in the front yard of my grandma's house in Highland Park more than 8 years ago & I feel that every taco along the way brought me here. Today. For this moment! I couldn't have sold that 1st taco if my parents didn't make the difficult decision to leave their homeland for a better life & immigrate to the U.S."
"The Los Angeles establishment - known for its freshly pressed blue corn tortillas, char-grilled meats and cheese-encrusted tacos - has been featured three times in the L.A. Times 101 Best Restaurants list, and also is in the Michelin guide. The restaurant's ambitious, maximized layering of mouth-watering ingredients has been hailed by L.A. Times restaurant critic Bill Addison as "deftly engineered chaos," ultimately epitomizing the "L.A. dreamer, the go-getter.""
Bad Bunny's Super Bowl LX halftime show included a cameo featuring Villa's Tacos as the performer moved through staged sugarcane fields and small-business vignettes. The singer accepts a piragua and hands it to owner Victor Villa, who stands behind a cart bearing the restaurant's name. Victor Villa launched the taqueria as a Highland Park pop-up in 2018 and credited his parents' immigration for the opportunity. The Los Angeles restaurant is known for freshly pressed blue corn tortillas, char-grilled meats and cheese-encrusted tacos. The establishment has appeared on the L.A. Times 101 Best Restaurants list, is in the Michelin guide, has multiple locations and was featured on Netflix. Bill Addison described the menu as "deftly engineered chaos," calling it emblematic of the "L.A. dreamer, the go-getter."
Read at Los Angeles Times
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