""Mein Street® was created for everyday life, with bold visuals and an inviting message that makes Asian inspired comfort food feel familiar, fun, and consistently delicious," said Chelsea Garrow, Brands Manager at Real Fresh Brands. That's the sweet spot right there: familiar yet exciting. The brand's tagline: "This Way to Flavor": isn't just catchy marketing speak. It's an invitation, a directional sign pointing consumers toward something delicious without making them feel like they need a passport to get there."
"The Asian-inspired quick-serve restaurant concept from Real Fresh Brands just scored a major win at the 62nd GDUSA Design Awards™, taking home recognition in the prestigious Branding + Identity Programs category. And for Mein Street®, this isn't just a trophy for the shelf: it's validation that smart, strategic design can bridge the gap between culinary authenticity and mainstream appeal in the food and beverage industry."
Mein Street® Asian Eats, an Asian-inspired quick-serve concept from Real Fresh Brands, won recognition in the Branding + Identity Programs category at the 62nd GDUSA Design Awards. The brand positions Asian cuisine as approachable everyday comfort food through its name, "Mein Street," and the tagline "This Way to Flavor." Design elements include vibrant colors, bold typography, and visual cues that balance Asian culinary heritage with Main Street accessibility. Chelsea Garrow described the brand as created for everyday life with bold visuals and an inviting message. The award validates the strategic design approach and supports operator confidence in consistent brand execution.
Read at Food & Beverage Magazine
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