Mushroom coffee is surging in popularity, with a current market value of $2.3 billion projected to rise to $4.5 billion by 2030. Four Sigmatic Think has been a leading brand in the instant mushroom coffee segment, noted for its quality and ease of use, particularly in iced beverages. Unlike psychedelic mushrooms, it incorporates non-hallucinogenic adaptogenic varieties, enhancing health benefits without altering flavor significantly. Coffee expert Hunter Wren Miele highlights the brand's unique taste profile and versatility, making it a favorite among coffee enthusiasts.
The global mushroom coffee market was valued at $2.3 billion in 2023, and it's projected to grow to $4.5 billion by 2030, boasting a compound annual growth rate of 9.8%.
The best-performing brand, Four Sigmatic, has been perfecting its instant mushroom coffee since before it became trendy, standing out especially in iced drinks.
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