"Texas Roadhouse's rolls, served warm with honey butter, have become a beloved menu item, leading to the introduction of frozen mini rolls for retail in 2024."
"The partnership with Marzetti Company enables the replication of Texas Roadhouse's distinctive rolls for the retail market, maintaining the use of real sugar and butter."
"Both Texas Roadhouse and Sister Schubert's rolls are partially baked and frozen, allowing home cooks to finish baking them, filling their homes with the aroma of fresh bread."
"The addition of a ready-to-bake tin tray for the frozen rolls enhances the baking experience, making it easy for consumers to enjoy warm, homemade-style rolls at home."
Texas Roadhouse is known for its fluffy, warm rolls served with honey butter, which are a favorite among fans. In 2024, the chain introduced frozen mini rolls for retail, initially at Walmart. These rolls are produced in collaboration with Marzetti Company, a food manufacturer with a history in the restaurant industry. The frozen rolls are partially baked and allow consumers to finish baking at home, creating a fresh-baked aroma. Both Texas Roadhouse and Sister Schubert's rolls share similar ingredients, enhancing their homemade appeal.
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