"These were tiny Hershey's Kisses with a colorful candy coating. Seems like a match made in heaven, right? Things were good for a while, but eventually the candy's taste took an abrupt left turn and had a lot of fans hating the result. It seems that, in an effort to save money, Hershey stopped making Kissables with cocoa butter and instead swapped in vegetable oil."
"Kissables switched from cocoa butter to vegetable oil in 2007. The change caused consumer complaints because it was never publicized. The packaging remained the same, so only careful readers of the ingredient list would notice. Instead of raising prices, Hershey quietly swapped to a cheaper ingredient. While some people disliked the taste, TODAY ran a blind taste test and said about half of participants preferred the new version."
Hershey launched Kissables in 2005 as small Hershey's Kisses with a colorful candy coating. In 2007 Hershey replaced cocoa butter with vegetable oil in Kissables without public notice, leaving packaging unchanged so only ingredient-list readers noticed. The change aimed to avoid raising prices but provoked consumer complaints and mixed blind taste-test results, with roughly half preferring each version and some describing the new taste as musky. In 2008 Hershey noted that about 85% of its products still used cocoa butter while Kissables were among the 15% that did not. Removing cocoa butter meant Kissables no longer met FDA requirements to be labeled chocolate.
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