"Gallup has tracked Americans' drinking habits since 1939, and its latest poll finds that Americans' self-reported drinking has dropped to 54%, the lowest percentage in 90 years. The late 1970s saw the highest consumption habits, with 71% of Americans saying that they drank alcohol. In more recent years, the rate dropped from 62% in 2023 to 58% in 2024, and is now down to 54% in 2025."
"Source: Gallup Here's how the decline breaks down by demographic group: Related: Entrepreneurs Are Ditching Alcohol - Here's Why It's Helping Them Become More Successful For those who do report drinking alcohol, there has been a decline in the amount and frequency they report. Gallup says the average number of drinks consumed in a week hit an all-time low of 2.8. A year ago, it was 3.8 drinks. The highest average was 5.1 drinks per week, recorded in 2003."
"While the legalization of recreational marijuana in many states would seem to be a part of this trend, Gallup's researchers do not believe it is a cause in the shift. "Although marijuana use is higher today than a decade ago, it has been fairly steady over the past four years," writes Gallup, "and thus doesn't appear to be a factor in people choosing not to drink alcohol." The overwhelming feedback tied the dropoff to the "no amount of alcohol is safe" messaging from health officials."
U.S. self-reported alcohol use has fallen to 54%, the lowest level in 90 years. Gallup tracking since 1939 shows a peak of 71% in the late 1970s and declines from 62% in 2023 to 58% in 2024 and 54% in 2025. Reported weekly drinking among drinkers averaged 2.8 drinks, down from 3.8 a year earlier and well below the 2003 peak average of 5.1 drinks. Legalization of recreational marijuana does not appear to explain the trend because marijuana use has been fairly steady. Public health messaging that "no amount of alcohol is safe" and CDC findings on increased risk are linked to the decline.
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