"When it comes to M&M's, the answer is "A lot, actually." When sweet-toothed foodies pop those multicolored pebbles between their lips, the story behind the name is likely the last thing on their minds. But the name "M&M's" stands for "Mars & Murrie's," a nod to the candy's conception and history. Forrest Mars Sr. invented and patented the treat, but his idea never would have taken off on a mass scale without the help of Bruce Murrie of the Hershey Corporation."
"Soon, Mars was selling Mars bars as rations for British troops. Hooray for chocolate, right? There was one major drawback: the heat. Soldiers' chocolate bars were melting left and right. To help the chocolate retain its shape, Mars began manufacturing tiny chocolates coated in a hard candy shell. M&M's even accrued the slogan "melt in your mouth, not in your hand." Thus, M&M's were born ... almost."
Forrest Mars Sr. developed a hard candy shell for chocolate after seeing soldiers' rations melt in Europe. The coating kept chocolate from melting and earned the slogan "melt in your mouth, not in your hand." Mars returned to the U.S. in 1940 and partnered 80-20 with Bruce Murrie of Hershey, giving the product the name M&M's for Mars & Murrie's. M&M's received a patent and debuted in the U.S. in 1941. The candy became a popular, melt-resistant wartime ration when World War II began in 1942.
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