Whatever Happened To Flavor Aid Powdered Drink Mixes? - Tasting Table
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Whatever Happened To Flavor Aid Powdered Drink Mixes? - Tasting Table
"First of all, Flavor Aid is still kicking around grocery stores and online, but not nearly like in its glory days. The unsweetened, powdered drink mix launched in 1932, produced by the Jel  Sert Company, a family-owned beverage and dessert manufacturer based in West Chicago, Illinois. It knows a thing or two about sweet treats, thanks to manufacturing the likes of Otter Pops, Jolly Rancher, Wyler's, and Fla-Vor-Ice."
"The company also markets drink-mix collaborations with major players such as Sonic, Starburst, and Margaritaville. Flavor Aid drink mixes sell today in single-serve packets - just mix with water, plus sugar (if desired), stir, and sip. It comes in flavors like cucumber limeade, strawberry watermelon, grape, lemonade, mango, and various aqua frescas. As a relatively affordable option, sometimes just 20 cents per individual packet, Flavor Aid is a favorite at school functions, summer camps, and tailgate parties."
Flavor Aid is an unsweetened powdered drink mix introduced in 1932 by the family-owned Jel Sert Company in West Chicago, Illinois. The company produces other frozen and confectionery products and credits Flavor Aid's 1950s success with inspiring the Fla-Vor-Ice line. Flavor Aid is sold in single-serve packets and pitcher-packs in flavors such as cucumber limeade, strawberry watermelon, grape, lemonade, mango, and aqua frescas. The product remains inexpensive and common at school functions, camps, and tailgates. Flavor Aid remains available but has become far less prominent than competitors, with unclear causes for the decline and some speculation about reputational impacts after events in 1978.
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