Contemporary tea shops across the U.S. are emerging as favored alternatives to traditional nightlife spots, appealing particularly to Millennials and Gen Z. Locations such as Tea at Shiloh in Los Angeles show how these venues foster a communal and artistic atmosphere, complete with live music and cozy seating. With a dramatic increase in tea consumption, projections indicate that by 2024, 160 million Americans will enjoy tea daily. This lifestyle shift reflects a growing appreciation for tea culture among younger patrons, who are exploring diverse offerings from matcha to traditional brewing methods.
"I think our customers are getting younger and younger," says Theresa Wong, owner of T Shop in New York City. More 20-somethings are now frequenting her small shop.
On a typical Friday night at Tea at Shiloh, the sprawling space is bathed in warm lighting. A jazz trio is perched on the loft, playing music.
Collection
[
|
...
]