"Gen Z is interesting because they still celebrate and they have fun. It's just a new balance and a new way of approaching drinking,"
"We're not talking about a sober movement,"
"It's that if they drink, they drink, but they choose wis"
Gen Z drinkers are reshaping nightlife by favoring moderation, slower pacing, and nonalcoholic alternatives rather than total abstention. Nightlife venues are adjusting hours, drink offerings, and social atmospheres to align with these preferences. Alcohol participation among the youngest legal-drinking-age consumers rose to 70% reporting consumption in the last six months, up from 46% in 2023, reflecting increased engagement but different consumption patterns. Young patrons often balance celebration with restraint, sometimes choosing lower-alcohol or alcohol-free options and pacing drinks, while a subset still drinks heavily at times, producing a nuanced generational drinking profile.
Read at Fast Company
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