The word 'ubérisation' has emerged in France to describe the transformation of traditional industries through direct connections between consumers and providers using apps, epitomized by Uber. While this model offers flexibility and efficiency, it faces criticism for potentially degrading employment standards and creating economic insecurity for workers. The term frequently contrasts with France's strong worker protections, often seen as a form of precarity in the labor market. Despite not being limited to Uber, the company's controversial entry into the French market has made it synonymous with this business model.
Ubérisation refers to the rethinking of a traditional economic structure by connecting customers and service providers directly through an app or digital platform.
Many people in France see the gig economy model as directly opposed to French employment standards, particularly when it comes to workers' rights.
The term ubérisation is often used synonymously with dégradation of a workforce or précarisation, reflecting concerns about economic insecurity.
Although Uber is far from the only gig economy company, it has come to symbolize this business model in France, generating a significant backlash.
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