"The AI-powered wearable space is set to get crowded in the new year with a wave of new competitors. Meta currently leads the category with millions sold across the Ray-Ban Metas, recently expanding its lineup with new models that combine everyday style with hands-free content capture. Meta has been heavily promoting its wearables through creator partnerships and celebrity campaigns, prominently surfacing content made with them across Instagram."
"With this level of investment, adoption of AI-powered glasses is poised to accelerate. As a result, we will see a surge in POV (point-of-view) content. Professionals will share "a day in the life," recipe creators will capture each step of a dish, and adventurers will document their journeys. Creators will increasingly use wearables to share immersive moments that feel effortless and built for everyday consumption."
AI-powered wearables are set to proliferate, with Meta's Ray-Ban Metas leading adoption through millions sold and expanded hands-free models. Heavy promotion via creator partnerships and celebrity campaigns has surfaced wearable-shot content across Instagram. Adoption of AI glasses is expected to accelerate, prompting a surge in POV content where professionals, recipe creators, and adventurers capture immersive day-in-the-life moments effortlessly. Substack is gaining traction for influencer marketing, with one in ten agencies already using it and native sponsorship tests underway. Fashion, lifestyle, and beauty brands will run Substack campaigns around shopping moments, while creators add Substack as a high-intent media-kit offering. Brands will enlist popular writers as guest columnists to drive readership.
Read at Lindsey Gamble
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