Amazon Prime Day is anticipated to take place in July 2025, following its historical mid-July schedule. There are discussions about extending the event from its traditional two days to four, allowing for a wider array of discounts and competition with other retailers. Shoppers must have an Amazon Prime membership to participate, though a 30-day free trial is available for newcomers. In addition to the main event, Amazon holds similar sales in the fall to provide further opportunities for savings.
"Amazon is reportedly considering extending Prime Day 2025 to a four-day event, allowing for more deals and increased engagement, responding to competition from other retailers."
"To take full advantage of the deals, shoppers should have an active Amazon Prime membership, with options to start a 30-day free trial for newcomers."
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