Canon is bringing back a point-and-shoot from 2016 with fewer features and a higher price (it's viral)

"Now, in 2025, the "A" version of the PowerShot still has the same 20.2-megapixel CMOS sensor, Digic IV Plus processor, 12x optical zoom, 1080p video, and USB Mini port of the nine-year-old throwback. (Nope, no USB-C.) But the new model now costs $379 instead of the original's $210, and it makes the switch to microSD cards instead of full-size SD."

"The downsizing of features doesn't end with storage formats. The new Elph incarnation doesn't support Wi-Fi image transfers to a PC or direct printing via Wi-Fi like the original (though I'm skeptical many people were doing that). And there's no longer a purple color, as the new Elph 360 HS A will only come in black or silver when it launches in late October."

"The jump in price while downsizing in features sounds baffling at first. But the rising popularity of point-and-shoot cameras among younger folks and the trend of celebs being spotted using the original model has fueled a viral interest in the 360 HS. Canon never seemed to truly discontinue the original model, until now that the "A" is replacing it. The aging version can still occasionally be found at retailers, but often for hefty markups."

Canon is rereleasing the PowerShot Elph 360 HS A, a mid-2010s point-and-shoot, in late October 2025. The camera retains a 20.2-megapixel CMOS sensor, Digic IV Plus processor, 12x optical zoom, 1080p video, and a USB Mini port. The new model costs $379, up from the original $210, and switches from full-size SD to microSD cards. The Elph 360 HS A drops Wi-Fi image transfers to PC and direct Wi-Fi printing, and removes the purple color option, offering only black or silver. Viral interest from younger users and celebrity sightings has driven demand and retailer markups.

Read at The Verge