Previous home contained various Alexa devices, such as Echo and Fire TV. A fire led to rebuilding and reassessing the role of Alexa in the smart home. Experiments will evaluate Alexa’s performance among AI-driven services. Modern AI chatbots now deliver imaginative and reasoning capabilities, making Alexa seem outdated. In February 2025, Amazon introduced Alexa+ with generative AI, set to improve functionality and user interaction. Alexa+ utilizes a flexible, model-agnostic system to enhance its services and capabilities in answering queries or completing tasks.
"Amazon's assistant, which once gave its users Star Trek vibes as they ordered their home computer to close the blinds or turn off the lights or order milk, no longer seemed as revolutionary in the ChatGPT era."
"In February 2025, Amazon announced a complete makeover of its digital voice assistant with the arrival of Alexa+, powered by generative AI."
"Modern AI chatbots and AI-powered services can answer so many more questions, are imaginative, can reason, can create images and art, generate videos, and...perform online tasks on your behalf."
"Alexa+ is using models from Anthropic and Amazon Nova, among others."
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